Make sure that the user does not feel scared and that the button does not contain any content suggesting additional fees, the need to sign a contract or other obligations . First person singular – use it in CTAs Studies have been conducted that show that messages in the first person singular work best in the case of CTA. Therefore, it is worth having content such as: I download my planner instead of Download your planner. I want to know more about Google Ads campaigns instead of Learn more about Google Ads.

CTA optimized for mobile devices CTA must be displayed correctly on various types of devices, both stationary and mobile. Users using smartphones and tablets should have no problems with clicking. In order for the user to click comfortably, the width photo retouching of the button should be px. Moreover, the button should be located in the thumb area. Most of us hold the phone in one hand and scroll the page with our thumb. The thumb zone is the area that is comfortable to click with your thumb. The term thumb zone was first used by Steven Hoober in "Designing Mobile Interfaces" in. Is the CTA visible or does it stand out? For a user to click a button, the button must be visible and attract attention.



There are many ways to make your CTA stand out. These include the use of contrasting colors and the use of frames. The size of the button is also important (remember not to overdo it). Another interesting solution is the use of arrows leading to the button. Users' eyes often automatically follow the arrows. The place where we place the button also matters. UX , or user experience, plays an increasingly important role in the positioning and e-marketing of websites and e-commerce stores. That's why specialists carefully analyze where to it as useful to the user as possible. Correct display of the button Another issue that we often forget about.